The KUMA collection offers a bold fusion of flavors — from the crisp bite of Wintergreen to the smooth richness of Banana Toffee. With a broad range of tastes, each pouch is crafted to deliver lasting impact, made for those who seek something that truly hits.

KUMA is a nicotine brand inspired by the strength of the bear and the stillness of the forest. We balance bold flavors with steady strength, creating pouches that do what they’re meant to — and do it well. KUMA means bear in Japanese, symbolizing raw power and presence.